What does Luxury smell like?

Friday, 5 September, 2014

The Ritz-Carlton Signature Scents evoke the finest #RCMemories.

The Ritz-Carlton Signature Scents evoke the finest #RCMemories.

The Ritz-Carlton Signature Scents evoke the finest #RCMemories.

As the sense of smell is closely linked to emotions and memories, scents can spontaneously awaken vivid memories. It is a well-known fact that we remember up to 35% of what we smell, and only 5% of what we see. We can retain up to 10.000 different scents, and Scent Memory lasts for the whole lifetime.

Travelers remember more intensely what they smelled than what they saw or heard. They catch unforgettable memories about the sumptuous smell of Orange flowers in Seville, the warm flavor of Glühwein in Germany for Christmas, the delicate flavor of Lokum in Turkey, or the welcoming scent of Lavender in Provence. There are endless enriching scent experiences linked to local cultures and traditions. Scents are the most powerful stimuli to evoke emotions and memories

The Ritz-Carlton Hotel Company currently operates 86 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. Its Brand Position is around their ability to create memories for their guests. They have taken a clever step accordingly, by introducing the Power of Scent in their broader #RCMemories campaign. Each one of their 86 hotels has a specific Scent-Story that enriches the whole guest experience. Scent expectations are an extra motivation to travel across the different property locations. Travelers can enjoy the intangible experience they choose from a menu, for a more memorable stay.

The Scent Menu is really interesting, innovative and varied. The clever execution proves a deep sensitivity towards the Sense of Smell of their Guests. It ensures a highly-experiential stay in Hotels around the world. Each place has a selected signature ambient scent, including:  

  • BERLIN: A bar with Diageo-Based Beverages inspired by Iconic Scents from Armani and Yves Saint Laurent.
  • BARCELONA Hotel Arts: ‘Arts Vivendi’ with Displays of Floral Compositions created by artist Donna Stain.
  • WASHINGTON: A Signature Candle with the scent of Sakura (Cherry Blossom), and thematic tours.
  • QATAR: The Mystical and Healing Aroma of the fragrance Oud can be purchased by clients.
  • KYOTO: An Exclusive Green Tea Scent, which captures de essence of the ancient Tea Tradition.

Ritz-Carlton is right: Rather than valuing the physical ‘things’ to be owned, today’s consumers are valuing more and more having Emotional, Intangible and Unforgettable Experiences, such as Scents. Do not miss them!!

Please, forward this article to your contacts that are interested in Scent Communication – so they can benefit from it. 

At Open-Senses we are Experts in Scent Communication. We provide Top Scent Design Services and the best Scent Diffusers for Public Spaces and the Point of Purchase. More information at http://www.open-senses.com/en/services/List/listing/scent-marketing-106/1.