Smell the Pineapple - Scent Branding at Point of Purchase

Sunday, 15 February, 2015

Smell the Pineapple - Scent Branding at Point of Purchase

Open-Pills: The innovative tool for POP Brand Scent Communication.

Open-Senses leads the way in building Emotional Links to Consumers at the Point Of Purchase (POP). The Non Visual Brand experience - are you using all the tools? - Scent Marketing.


POP Scent Branding is a Premium addition to the overall Brand Experience. The Picture demonstrates a real example from a major hypermarket chain how our innovative, invisible, convenient, patented Open-Pills work. Open Senses partners with Advertising Agencies and Point of sale Activation specialists to deliver integrated solutions with Global Brand Managers, adding significant impact. Even a mouth-watering pineapple scent to fruit salads in the chill section is possible!


POP Scent Branding adds value to all consumer brands at whatever level - Good-Better-Best - where emotional Scent Communication plays a key competitive advantage for new product launches, promotional activity and permanent displays in specialist retailers to the largest retail formats. We have successfully delivered solutions for fragrances, fruit juice, chilled foods, ambient functional beverages, bath & body care and household cleaning products.

70% of purchase decisions are made in-store, POP messages are critical and cost intensive to influence both purchasing decisions and to support overall Brand Communication and Brand identity. Brand owners report Return on Investment of POP 50%-74% better than traditional marketing & POP advertising is growing faster than internet advertising (Sources:;;;

Open-Senses provide Best-in-Class Scent Communication to the most demanding European & International clients: We can replicate exactly the existing Brand Sensory Experience, or we can add a creative & innovative scent message dimension to your next campaign.

FOR FURTHER INFORMATION: Contact: The Open Senses team has already delivered wins for many Brands, small and large using Scent Marketing innovations. We would be delighted to show you how.